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LONG LIVE BRANDING - Make it stand out Jean-Honoré Fragonard, The Swing, 1767 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/dd72ec13-8872-42a8-b4f2-c253a0d42adc/MH_2.jpg Essays - BRANDING IS DEAD. LONG LIVE BRANDING - Make it stand out Ryoji Ikeda, Data-verse 2, 2024 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/34f0c340-764e-424d-9ed6-bb04a1a2f0f8/MH_2.jpeg Essays - BRANDING IS DEAD. LONG LIVE BRANDING - Make it stand out Brain Solis, JESS3, Conversation Prism 5, 2024 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/442aa40f-c176-4873-8a79-fe3a725d0a85/OPENERS+ESSAY-03.jpg Essays - BRANDING IS DEAD. LONG LIVE BRANDING - Make it stand out “You are not a drop in the ocean; you are the entire ocean in a drop” Rumi, 1273 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/f2bbb5bf-6f60-4e1c-96ca-72b82d92268b/MH_HMH_1.jpg Essays - BRANDING IS DEAD. LONG LIVE BRANDING - Make it stand out Marc Hohmann / Lippincott, HMH, 2014–2024 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/5207845f-08b2-4d10-9996-170baca6d352/LIP_HMH_1.png Essays - BRANDING IS DEAD. LONG LIVE BRANDING - Make it stand out Lippincott, HMH, 2024 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/e2d981a9-00f3-4509-ba75-43f069f8bea5/Untitled-2-02.jpg Essays - BRANDING IS DEAD. LONG LIVE BRANDING - Make it stand out Albrecht Dürer, Young Hare, 1502 https://marchohmann.co/essays/dont-confuse-vitality-with-complacency monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1621988736852-1G609LFUM7Z7V0FUH5M8/TEAM_3.jpg Essays - DON'T CONFUSE VITALITY WITH COMPLACENCY - Make it stand out Oskar Schlemmer ‘Interior with 5 figures’, 1928 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1621991169251-MY0GEMTWGQ0GD8NA1RDN/TEAM_1.jpg Essays - DON'T CONFUSE VITALITY WITH COMPLACENCY - Make it stand out Oskar Schlemmer ‘Group at table’, 1923 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1622073863175-0OUIRQSE790WDP8KEE1D/TEAM_3.jpg Essays - DON'T CONFUSE VITALITY WITH COMPLACENCY - Make it stand out Oskar Schlemmer ‘Four figures and a cube’ 1923 https://marchohmann.co/essays/brandingtech monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1598639409810-Q4RAXY58FTIJKCK1F10X/ST_Lab1.jpg Essays - BRANDING TECH BUSINESSES https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1598640527349-RWHIKRIUMRQMOA2SIQ5E/ST_PH_1s_1.jpg Essays - BRANDING TECH BUSINESSES https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1599065614649-D0JSDYVH8VS20C4QLD48/ST_TXT1_s1.jpg Essays - BRANDING TECH BUSINESSES https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1598662163234-183KFXPQNOTNMP41ETEI/ST_BIL1_s1.jpg Essays - BRANDING TECH BUSINESSES https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1598640746276-WNMX8EM7RI07KQKSWV6J/ES_B2c2.jpg Essays - BRANDING TECH BUSINESSES Old: Each team tells their own story https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1598640776057-1H9Z58KV10SVM3R2DDA2/ES_B2c.jpg Essays - BRANDING TECH BUSINESSES New: All teams are aligned on one story https://marchohmann.co/essays/ford-vs-ferrari monthly 0.5 2020-07-15 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594767434890-FH1HP868H796PGFRD6LS/FvF7_b.jpg Essays - FORD VS FERRARI https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594766069897-ZE29K9Z62MBQE9BBA840/FvF7_g1x1.jpg Essays - FORD VS FERRARI When product magic is not enough. https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594765250669-TYP5MC59QCVOPGS7CDT4/FvF7_g4.jpg Essays - FORD VS FERRARI Ferrari headquarters in Modena, Italy https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594765368435-J8ARPHR04DKQ9RTACPQY/FvF7_g10.jpg Essays - FORD VS FERRARI Ford headquarters in Dearborn, Michigan https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594765648941-JXTKQ3ICNUGV81QLCK1Q/FvF7_g2.jpg Essays - FORD VS FERRARI https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594765528724-NDH16KZDYQ4TUQFQ0TZA/FvFs7_g2.jpg Essays - FORD VS FERRARI “The red envelope”. Decisions by committee https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594765566912-76Z5ZVYCWI555L7N6E34/FvF7_g5.jpg Essays - FORD VS FERRARI https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594765709978-FXYPYQN6HUG8RU472ECS/FvFxss7_g2.jpg Essays - FORD VS FERRARI https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594766681447-SYNF4A1M4JXB0Z47N4Z1/FvF7_gwsss2.jpg Essays - FORD VS FERRARI Engineering cars vs engineering the winning image. https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1594775760121-HJ0R4ROI7TIFD4Z6ZNFN/FvF7_g1.jpg Essays - FORD VS FERRARI “Jeep is America's only real sports car.” Enzo Ferrari https://marchohmann.co/essays/the-time-to-invent-is-now monthly 0.5 2020-07-18 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1589306567981-7TXDVVIOXFAO1EP28NKL/AN_DJ_4.jpg Essays - THE TIME TO INVENT IS NOW A live event group exhibition inside Animal Crossing organized by Nichole Shinn that featured new and original works by over 20 contributing artists. Animal Crossing has sold 11.77 million units since March 20th and is one new medium that connects us in many unexplored ways. https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1589321221012-0QWDA4SMKXYPD5KMVYS1/Golf.jpg Essays - THE TIME TO INVENT IS NOW It’s a game of distance. What can we learn? https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1589321251514-KL9KQ4AX0JEVNWNMD1KW/AN_DJ_45.jpg Essays - THE TIME TO INVENT IS NOW Joy of width. Junya Ishigami, Architect https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1589322742980-NR35N7XBHIDD6Y4FL2G3/AN_DJ_49.jpg Essays - THE TIME TO INVENT IS NOW Discovering potential skills. https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1589323397017-TOY8Y3UNJYLR3KHVQETH/BAL.jpg Essays - THE TIME TO INVENT IS NOW A new sense of time and place. https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1589324246239-W5F4QPG2AJEWC5PVPKK7/Gil.jpg Essays - THE TIME TO INVENT IS NOW Universal logic. Liam Gillick, A Depicted Horse is not a Critique of a Horse, 2019 https://marchohmann.co/essays/brands-on-the-edge-of-the-cliff monthly 0.5 2020-03-30 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1585517535680-8757NMU20SMV189U0BKS/HOC.jpg Essays - BRANDS ON THE EDGE OF THE CLIFF Jean-Baptiste-Siméon Chardin, Boy Building a House of Cards, 1735, The Rothschild Collection https://marchohmann.co/essays/branding-needs-more-courageous-thinking-now monthly 0.5 2020-02-07 https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1581037039594-ZQQ2PUYL9BPIV8Z8VX3L/bow.jpg Essays - YOUR BRAND WANTS MORE COURAGEOUS THINKING. Mr. Bowie: The courage of self and relevance . Photo: Jimmy King https://images.squarespace-cdn.com/content/v1/5d424163cae79c00011ef1af/1581037431740-12R3TV11A3MMYSO01NPR/a_5.jpg Essays - YOUR BRAND WANTS MORE COURAGEOUS THINKING. Rhizomatic input. 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