Under the leadership of Disney, the biggest Hollywood studios (Warner Brothers, Fox, Sony & Paramount) came together to build a movie platform that brings all movies together in one place, no matter where purchased, and make them available on a device. Can purchasing movies still be attractive in 2017 and beyond? If so, how?
Silicon Valley currently owns the streaming experience and each player approaches their experience the exact same way. Hollywood has the opportunity to expand people’s interest and build love for movies. If you love the experience and if you are confident in the source, then you’ll be more apt to buy.
Agency: Sterling Brands NYC