ABOUT
Marc Hohmann is a Creative Director specializing in brand strategy, visual identity, and holistic brand experiences. As a leader and mentor, he has worked closely with today’s top prolific agencies and CEO’s as well as collaborated with some of the most acclaimed names in tech, industrial, fashion, consumer and transportation businesses.
BIO
After being mentored by design legends Louis Danziger and Simon Johnston at the Art Center College of Design in Los Angeles, Marc Hohmann started Kon/struktur, a design and branding firm in New York. In the late 1990’s Marc was Creative Director at Swatch NYC where he personally worked with artists such as David Bowie, Peter Gabriel and Nam June Paik as well as Alessandro Mendini, Daniel Weil and Annie Leibowitz.
With his own agency, Marc created brand identities for Yohji Yamamoto in Japan and for Zero Maria Cornejo’s label and store in NYC. He also designed the highly influential symbol for Amtrak’s Acela bullet train, numerous watches for Swatch and the current logo for the City of London.
Marc joined Lippincott in NYC in 2012 as a Partner and Creative Director and created the award winning logo and visual system for Houghton Mifflin Harcourt and the Stanley and Black+Decker brands.
In 2015 he joined Sterling Brands as Managing Director of Strategy and Design of the New York, London and Chicago offices where he successfully invented Panorama, a branding philosophy based on creating brand stories through a fusion of tech, strategy, design, and experiences. Through Panorama, Marc directed projects for Disney, Target, GE, Gillette, AT&T, and Starbucks.
In his constant quest to combine fast forward brand thinking and the influences of cutting-edge technology on product and experience, Marc moved to Silicon Valley in late 2017 where he led the brand team at Box working closely with CEO Aaron Levie. Between 2020 and 2023, he led the rebrand of the data integration platform Talend, helped to rethink Google’s navigation app Waze, and co-created Salesloft’s brand current strategy. He also served as VP of Brand and Design at Pax.
He is currently the co-founder of the creative agency TWO operating from New York and California.
Marc is also the Chief Editor of the art magazines Famous Aspect and Days. His work and thoughts on design have been featured in numerous magazines and blogs such as IDEA, Elle, Vogue, Composite, Spur, Print, Nylon, Surface, Core77, So-En, FastCompany, Creative Review, Wired, How, Metropolis and more.
AWARDS
Dieline Packaging Awards - PAX ERA and PAX MINI & PLUS. Silver Award, 2023
SEGD Global Design Awards - LIKE ME. Best Exhibition Design, 2017
Best Brand Award - OPTIV. Best US Brand Identity, 2016
GD USA American Graphic Design Award - BLACK+DECKER and STANLEY. Best Identity, 2014Best Identity, 2015
Logo Lounge - STANLEY and BLACK+DECKER. Badge of Honor for Superb Identity, 2014
The Chicago Athenaeum Museum of Architecture and Design - BLACK+DECKER. Good Design Award for ‘Reinvigorating America’s Original DIY Brand’, 2014
Transform Awards - ACTAVIS. Best Visual Identity from the Healthcare Sector, 2014
Transform Awards - STANLEY. Best Visual Identity from the Retail Sector, 2014
The Brand New Awards - STANLEY. The Winning Project. Most Comprehensive Identity Program. An example of the best identity work produced around the world, 2014