As part of the London Design Festival, I co-curated the show “Like Me — Our Bond with Brands” at the London Design Museum in 2015. The purpose of the show was to promote Lippincott London as well as offer an entertaining yet profound glimpse into what constitutes a ‘brand’.
Rather than showcasing the portfolio of a branding firm, the show aims to blur the lines of an exhibition (art) and commercial values (brand) through the display of thought provoking pieces. It encourages visitors to ask: Who’s branding who? Would Jay Z’s songs still pack a punch without their brand-led lyrics? How much would you pay for a piece of George Clooney?
Agency: Lippincott