The fastest train in America which carries more than 3 Million passengers started its service in 2000 with a symbol designed by Marc Hohmann. The fundamental design pillars are speed, elegance and a sense of lightness that stood entirely in contrast to the heavy, industrial look and feel of Amtrak and the railway sector in general.
Since its inauguration, the symbol has stood the test of time and is generally considered influential in transportation identity design.
Agency: O+CO/IDEO