Alcon was seeks to maintain its #1 status in the space with the introduction of two revolutionary products: A lens you can continuously wear for a week and a monthly lens of unmatched comfort. How can we use these two products as a springboard for a new Alcon?
For many markets, vision brands focus only on communicating with eye care professionals. How do we better focus on the needs/wants of consumers? Vision care has become an assembly line from brand to doctor to patient. We needed to design an ecosystem that can create a conversation – and that means shifting Alcon to be consumer-centric by fully considering how their products fit into people’s lives.
Agency: Sterling Brands NYC