Two of the oldest and largest US landscaping companies merged in 2015 to form BrightView and with that making it the most prestigious and far reaching landscaping service provider in the nation. BrightViews clients include LACMA, The Bellagio, Four Seasons Hawaii, AT&T Park, Nasher Sculpture Garden and the MIT Campus.
The Identity is consciously simple and straight forward (a tree made of a ‘B’ and ‘V’ ligature) and the color blocked identity system is incredibly punchy. The blue trucks with the fresh green BrightView logo are easy to spot and are doing the heavy lifting in branding BrightViews work as it happens in the field.
Agency: Lippincott