Working as a consultant for the Evian/Danone Group and Euro RSCG I developed the key concept for Evian’s L’original campaigns for print, display and billboards.
The campaign started around the simple sketch gesture of putting an orchid into a bottle of Evian water as a vase. This lead to the idea of ‘Water and Beauty’ that is carried throughout the applications and images take take the concept further and further.
Agency: Euro RSCG