The objective was to create a “big idea” for GE Reveal lightbulbs that can inspire a campaign across multiple consumer touchpoints and to uphold Reveal’s position as a premium product offering in the GE portfolio.
The concept of “Reveal the full potential” speaks to having the right light and being able to do things better. The right light can elevate a bouquet of flowers to look like a painted masterpiece or its clarity can make you perform a mundane task like a profound act on a theatre stage. The poetry is the wonderment of dreams and aspirations that we discover within a moment while go about our lives. GE helps to reveal those moments.
Agency: Sterling Brands NYC