Logo and identity designed by Marc Hohmann
Since 1892 HMH has been a major US book publisher of novels and educational books that includes the Webster Dictionaries, Curious George and the J.R.R. Tolkien and Philip K. Dick catalogues.
As publishing was moving towards digital HMH needed to shed its traditional image and deduct their positioning to a more fundamental message: “Inspire curiosity”. In maintaining a logo of iconic status this meant replacing the romantic boy and dolphin symbol (the “journey”) with a more progressive and metaphysical mark (the “discovery”) as well as moving the web experience from mainly transactional to informational.
Agency: Lippincott
