As part of HP’s 2024 brand evolution I was asked to conceptualize an external campaign that specifically targets top global talent. Answering to “Why would I chose HP as then next step in my career” it was important to speak in a verbal and visual tone that reflects the speaker and the audience equally.
A discreet organization by nature, HP is driving many impactful programs in research and advocacy that are generally unknown tom the public. The concept was to express them directly and creatively connect the brand to its products and internal programs in a more substantial, creative and credible way than ever.
Become interested in joining a vital team, in sharing true pioneering spirit or in feeding your curiosity by connecting ideas that access vast networks. All of those nerve points were the building blocks and design elements for this ground breaking recruiting movement.