Identity refresh and creative direction for IndiGo, the largest airline in India by passengers carried and fleet size.
Most airlines are operationally driven and rely on transactional and digital imperatives to be attractive. They don’t care about the passenger more than filling a seat. Flying is an experience most people want to get away from.
The objective of this project was to re-introduce fundamental human qualities to air travel to reduce passenger stress and bring about the confidence to let go and surrender to the experience. How can we use contemporary digital, social and interactive design strategies to bring about immediate recognition, positivity and trust?
The solution: To guide the passenger through the complex air travel experience by focusing as much on 1:1 relationships as on mastering the total ecosystem of air travel itself (places, data and motion flows, distances, micro and macrocosms).
Passengers love YOU if they feel your CARE.