Ainnia Abu Dhabi
Logo and identity project for an expansive indoor ski resort located near the Jabal Hafeet mountain region on the border of the United Arab Emirates and Oman that features slopes, hotels, a golf course, shopping centers, and a residential village. The architectural project was developed by Cox Architects.
The vast scale of this project combined with the paradoxical idea of snow in the desert naturally provoked an audacious design solution of unique poetry. Here, exotic desert iconography meets the cool imagery of alpine symbolism in powerful and decadent minimalism: A white desert tiger greets a snowflake, a tropical fish swims in ice while a polar bear adores a solar eclipse.
Agency: Saffron