Inventing a contemporary brand process
In today’s tech-enabled and social-media fueled world, the old rules of branding no longer apply. Large agencies are approaching challenges with a sequential methodology based on a separation of brand, product and experience. This makes them slow, disconnected and in need of broadcasting outwards rather than creating a mutual exchange between brand and consumer.
In the face of declining revenue and client trust, I created Panorama in 2016 to answer the need for a brand agency operating system that is based on the digital harmonics of our time. It is a tool that helps clients to make better, faster and more future-facing brand decisions.
Agency: Sterling Brands NYC